Patty Park Bio

Before co-founding 2.0, Patty Park spent over a decade working in all major areas of the fashion industry from production to marketing to sales. After honing her skills for seven years at BCBG Max Azria, Park went on to help revamp Mandy Moore's clothing line — Emblem by Mandy Moore. In 2008, Park applied her expertise in merchandising, public relations, marketing, art direction, and event planning and launched a successful fashion consulting firm that has helped numerous clients take it to the next level.

Lisa Sohn Bio

Since graduating from FIDM, Lisa Sohn has worked in several areas of fashion including assisting designers, buying, retail management, and currently as a boutique store owner. Her boutique on Melrose Avenue, one of the hippest areas in Los Angeles, has not only helped Sohn establish valuable relationships with key vendors, but the active neighborhood has kept her in the loop on what's next in trendsetting.

Together, Park and Sohn have created an all-star team that will help out-of-state retailers make a profit.